SEARCH ENGINE OPTIMISATION (SEO)

Make sure your content is up-to-date

It is essential with any website to ensure that content is reviewed regularly and optimised for search engines. Do you want people to find your website and learn more about your organisation? If the answer is 'Yes' then it is imperative that your website is visible to all search engines and is fully optimised to achieve this. People use and rely upon search engines everyday to find and gather a diverse range of information – whether it is product or supplier research, sourcing specialist news articles or maybe finding their perfect partner!

Thinking about how you are going to reach people via your website is extremely important. Think about the words that you use to describe your organisation, products and services. Then think about how someone would ‘Google’ you. What search terms do you think they would use to try and find your organisation? You’ll be surprised that they may not be the terms that you use everyday.

So how can we help you improve your search engine rankings?

BOCC can provide guidance on how your website content can be optimised to be attractive to search engines. We can advise on common methods and standards that you should employ to make your website visibility stronger. This will typically include registering the site with Google Webmaster Tools and creating a Google Site Map; as well as ensuring that search engines are able to access all of the publicly available content.

Typically BOCC carries out an initial benchmark analysis to see how well your website currently performs in search engines for up to six specific keywords and phrases relevant to people searching for your organisation, products or services. We search for each keyword and record the date searched and the ranking achieved.

On a monthly basis BOCC then reviews the ranking of the agreed keywords on the following major search engines:

• Google
• Yahoo
• Ask
• Bing

We will then provide a report, which will detail the current keyword search rankings and recommendations of how these can be improved by changes to content. We also check that pages have relevant metadata assigned, include descriptive page titles and ensure that the actual page content includes those keywords and phrases in the first opening paragraphs.

If you'd like to know more about how we can help you improve your website search engine rankings, then why not contact us to have a chat now. You can also get some initial hints and tips from our  ‘How to Guide…’ to ‘Improve your Google Search Rankings’.