Background

icam2 is a continuation of icam Supply. It is a local procurement project aimed at matching the needs of buyers on major projects around the borough, with services that can be delivered by local, small and medium enterprises. The project has now broadened from the construction sector into other sectors including the Environmental sector.

Our brief

To create an updated brand for this phase of the project, to communicate the connection between "suppliers" and "buyers" and overall to indicate the clarity and purpose of the venture. The project also included the provision of promotional materials for use during the launch event.

Our solution

BOCC worked with the team at Camden to determine the visual direction of the projects rebrand. Using this information the BOCC design team drafted a varied range of potential branding schemes for the client to consider.

Once the client had agreed upon the strongest design, the visual was then used to create:

• a banner for a launch page on their website;
• launch presentation screens;
• a launch event card