Background

BOCC worked with Clubbing Ltd, an industry leader on the launch of a new social networking site for Clubbers in the UK.

This fun and exciting new online community encourages clubbers to shout about their experiences; film nights out for the 'Video Lounge'; share their darkest secrets in the 'Confessional'; and most importantly listen to the latest club sounds.

Our brief

Clubbing.co.uk had a very open brief with the objective of forming an innovative and engaging social networking site for clubbers. The branding would need to compete with a number of other music and clubbing related sites, so needed to be top end and very slick in its design.

Our solution

Our approach was to consider the feel of a contemporary site of this nature, to create a fresh brand to reflect the people who will ultimately use the site. From this we developed a range of potential branding schemes for the client to consider. As is often the case, the first round of drafts opened the design conversation wider, at which point feedback from the client became more focused and enabled the design team to achieve their aim.